Empower the Future of Marketing


Thursday, September 24, 2020

Getting Pricing RightHow Pharmaceutical Companies Can Get Ahead in China’s New Era of Healthcare

Shanshan Ye

Tel: 8621 5385 1000

Email: Shanshan.Ye@illuminera.com

More Events

With a series of newly promulgated policies intensifying market competition throughout China’s pharmaceutical industry, setting the right price has never been more vital for drug manufacturers. Aligning with a centralization of procurement policies, more of these products are now placed on the "group buying" list, while price negotiations between China’s National Healthcare Security Administration (NHSA) and pharmaceutical companies are receiving greater public exposure and concern. In addition, further exploration into the benefits of healthcare ecommerce is firmly on the agenda of administrators with a number of stakeholder groups growing increasingly eager for their slice of the pharmaceutical pie.


Illuminera is a trusted and innovative provider of strategic pricing consultation to China’s healthcare sector. Our consultants have tackled diverse pricing problems across a wide range of product and service categories, delivering comprehensive solutions for our clients. As a market-leading voice in this space, we believe that reasonable pricing not only depends on formulating and implementing suitable pricing strategies, models and research methods, but also requires a unique understanding of the impacts and challenges brought about by macro-economic policies and consumer driven factors.


Join us for our upcoming live webinar to gain a solid understanding of the impact of healthcare industry policies on pricing strategy, models, and best practices. Using real-life cases, we will reveal the various opportunities that are created by adopting a considered and well-informed pricing strategy.


Pricing: strategic significance and fundamentals

Strength and applicability of various pricing models

The impact of macro-economic policies on pricing in the Chinese healthcare market 

Pricing strategies and solutions for different business issues

Who Should Participate

Senior professionals in marketing, strategy and brand functions from the healthcare industry (OTC excluded)

*Complimentary for all participants.


Live online (access details to be sent after successful registration)


July Lin, Director of IlluminHealth

Adele Wu, Director of Illuminhelth

Evan Zhou, Boutique Leader of MEDX