If there is one phenomenon that has defined the
pharmaceutical sector in the past decade, it has to be the commoditization of
drugs. Increasingly, highly anticipated drugs rolling out of pipelines turn out
to be nothing revolutionary. Gone are the days when the unique strengths of a
product allows the drug to sell itself regardless of brand strategy.
Bad news for pharmaceutical companies, but a
golden opportunity for healthcare marketing professionals! When drugs resemble
each other so much, whoever is capable of making their drug stand out in
customers’ minds wins the war.
The route to powerful brand strategy, however, is
not so clear in an industry that is for the most part sales-driven. Complex
market environments and confusing decision-making processes further complicate
the situation. At Illuminera, it is our belief that, regardless of how special
an industry may be, the most effective brand strategy should be grounded on
insights and inspired by creativity. With this belief, our consultants
developed a bespoke framework for formulating brand strategy in the
pharmaceutical industry, contributing positively to the development of many brands,
including prescription drug brands.
In this seminar, Illuminera will offer new approaches,
share our best practices in brand strategy development, and discuss the art of building
a blockbuster brand in the pharmaceutical industry.
*No charge for this event
The power of sound brand strategy
What makes a brand strategy great?
How to stand out in intense competition
New ways to build powerful brand strategies in
the pharmaceutical market
Who Should Participate
Directors and managers in the pharmaceutical
industry, strategy/marketing executives and directors and other professionals
in brands and products
Online (We will send access details upon registration)
Evan Zhou, Boutique leader, MEDX