THREE INNOVATION is committed to providing
brands with consumer experience enhancing innovation consulting.
The future of innovation comes through
broadening the range of desirable experiences for individual customers, hence
the secrets behind our innovation spree lie in our religious belief in marrying
consumer centricity with creativity. With in-depth consumer insights and
InsightCloud, the cutting edge online digital insights communities, THREE
INNOVATION is dedicated to driving innovation for brands through understanding
consumer needs and exploiting new innovation opportunities.
The name of THREE INNOVATION is derived
from the ancient Chinese wisdom “The three begets all things of the world”,
with the implication to provide brands with infinite possibilities.
Innovation whitespace spotter
Innovation portfolio design
Innovation potential evaluation
Innovation workshop
InsightCloud (Online Insight Communities)
Illuminera set two themes for brand design and guided co-creation consumers to draw according to their tastes. The themes were chosen after deep interpretation of Chinese youth fashion and comprehensive analysis of e-commerce streetwear consumption trends. Through multiple rounds of feedback, the co-creation project finally produced 64 hoodie designs with distinct personalities and styles, which brought about a huge surprise on the brand side and achieved an ideal co-creation effect. When the drafts were completed, the brand designer optimized and recreated on the basis of fashion insight. Consumers’ favorite hoodie designs were identified by TMIC’s intelligent test, through which three high potential design have been identified.
Sketch Design to Made-up Hoodies
Trailblazing C2B Innovation "Zero" Friction: Realizing Efficient Insight
Claire Zhang
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