Seize the "Submerged Blue Ocean"Unleash the Potential of Brand Innovation and Explore Opportunities in / out of Category

Reimagining MarketingData-Empowered End-To-End Integrated Marketing Solutions with “Zero” Attrition

E-commerce + Private DomainBig data "Doubles Model" to Help Pharmaceutical Companies Break Through

Seizing the Race for Consumer DemandThe Confrontation Between Old and New Players in the Digital Era

The Making of Blockbuster DrugsThe art of developing powerful brands in the pharmaceutical industry

Private Domain Business Model: The Force AwakensUnprecedented potential, a path for outstanding growth

Physicians: Predictably IrrationalMedical decision making through a behavioral economics lens

Nudging The Consumer to Your BrandMarketing X Behavioral Science - A New Approach to Branding

Getting Pricing RightHow Pharmaceutical Companies Can Get Ahead in China’s New Era of Healthcare

Innovate InnovationMaking innovation a systematic and continuous process with better odds of success

Leading Pharma E-commerceOpportunity, Innovation & Strategy

Physicians: Predictably IrrationalMedical decision making through the behavioral economics lens

Designing Marketing SolutionWhen behavioral economics meets design thinking

The Future of Marketing is Already HereHow leading brands are gaining huge advantages by practicing the future of marketing

Growth through InnovationHow to reinvent your business throughout to regain growth

Nudging the Consumer to Your BrandRethinking marketing through the behavioral economics lens

Getting Pricing RightThe best practices in pricing studies

Behavioral Economics and NeuromarketingLeveraging neuroscience and behavioral economics to maximize your marketing impact

Saying it Well is Selling it WellThe secret recipe for powerful brand/innovation concepts

The “Secret” Paths to Growth in ChinaHow to grow in this tough and rapidly changing market with limited resources

Designing Marketing SolutionsWhen behavioral economics meets design thinking

The Making of Blockbuster DrugsThe art of developing powerful pharmaceutical brand strategy

Getting Pricing Right The best practices in pricing studies

Rethinking HR through the Lens of Behavioral EconomicsUnderstanding judgment and decision making

Digital TransformationReimagine the future of marketing

Nudging the Consumers to Your Brands Rethinking marketing through the lens of behavioral economics

The Making of Blockbuster DrugsThe art of developing powerful pharmaceutical brand strategy

Nudging The Consumers To Your BrandRethinking marketing through the behavioral economics lens