Nudging the Consumer to Your BrandRethinking marketing through the behavioral economics lens

Getting Pricing RightThe best practices in pricing studies

Behavioral Economics and NeuromarketingLeveraging neuroscience and behavioral economics to maximize your marketing impact

Saying it Well is Selling it WellThe secret recipe for powerful brand/innovation concepts

The “Secret” Paths to Growth in ChinaHow to grow in this tough and rapidly changing market with limited resources

Designing Marketing SolutionsWhen behavioral economics meets design thinking

The Making of Blockbuster DrugsThe art of developing powerful pharmaceutical brand strategy

Getting Pricing Right The best practices in pricing studies

Rethinking HR through the Lens of Behavioral EconomicsUnderstanding judgment and decision making

Digital TransformationReimagine the future of marketing

Nudging the Consumers to Your Brands Rethinking marketing through the lens of behavioral economics

The Making of Blockbuster DrugsThe art of developing powerful pharmaceutical brand strategy

Nudging The Consumers To Your BrandRethinking marketing through the behavioral economics lens