In
today’s hyper-competitive environment, innovation has been universally embraced
as a magic killer move. Everyone talks about some other company who, by design
or by luck, hit it big with a brilliant new product in the same way lottery
buyers talking about that lucky winner of a gigantic jackpot.
Yet for
most companies chasing innovation and growth, the fate is rather similar to
that of lottery buyers. Innovation is an activity that CEOs universally demand
and CMOs would kill for, yet very few companies have ever pulled it o. One of
the reasons behind all the struggles is that, when it comes to innovation, too
many companies are chasing elusive blockbuster new product which is hard to
come by.
At
Illuminera we believe the right mindset for innovation is not about hitting the
jackpot but rather in systematically and continuously squeezing efficiency and
effectiveness throughout the entire marketing process. By innovating and
renovating existing business practices and offerings, instead of purely
focusing on product innovations, a company can derive huge value by adopting cutting-edge
business models, new ways to innovate/renovate products, and utilizing big data
to enable precise marketing.
In this
seminar, experts from multiple Illuminera boutiques will team up to share their
real-world experience and cases on how they helped companies to drive growth
through various innovations.
Marketing directors/managers, brand/product managers, strategy planners, etc.
Claire Zhang, Boutique Leader of THREE Innovation
Faye Tang, Boutique Leader of GrowthX
Matthew Lu, Chief Data Strategiest, IlluminAnalytics
