The healthcare industry is undergoing profound transformations. For patients, the rise of multiple information channels (e.g., internet hospitals) has deeply influenced their participation in medical decision-making. For pharmaceutical companies, VBP policies have accelerated the strategic shift toward markets beyond hospitals. Meanwhile, chronic disease products (e.g., "three highs" medications) with inherent consumer attributes provide a solid foundation for this expansion. Medical consumption, therefore, is not only reshaping patient roles and market dynamics but also emerging as a key engine to unlock vast incremental growth opportunities outside hospitals.
On August 28, Illuminera and SiQi Circle will jointly host the Healthcare Consumerization Parallel Session at the 10th MMC Medical Marketing Annual Conference. Combining perspectives from both "FMCG and healthcare", we are aiming to assist the healthcare brands to decode patient mindset and behavior pathways, unleash the potential of retail pharmacy channels, build truly patient-centric business models and marketing strategies.
Join us to pioneer the battlefield of healthcare consumerization and fuel growth outside hospitals!
Roundtable Discussion:
From Patients to Consumers: How Can Companies Build a New Healthcare Ecosystem
Keynote Speeches:
Winning beyond Hospitals: Consumer-entric Business Models and Brand Strategy Transformation
Omnichannel Digital Marketing Evolution: From Integration to Intelligence to Reengineerthe Growth Efficiency
Balancing Scale & ROI: New Growth Frontiers in Healthcare Marketing
ROI-Driven Strategies: Closed-Loop Patient Education Efficacy Based on Healthcare Big Data
Why Should Rx (Innovative Drugs) Target Off-Hospital Markets?
Mobile-end Omnichannel Data Empowerment: Precise Targeting & Patient Education to Drive Online Growth
Heads of marketing, brand management, and key functional leaders from pharmaceutical and healthcare companies, including brand promotion, patient engagement/management, customer insights, product & service innovation, strategy & communications, digital transformation, and other relevant business units.
Click the [Register] button to submit your application. Upon approval, you will receive event details via your corporate email&text.
Important Notes:
Eligibility: Registrants approved through the Illuminera channel may only attend the Healthcare Consumerization Paralleled Session free of charge. Access to other sessions of the MMC Medical Marketing Annual Conference is not included.
Deadline: Registration via Illuminera closes on August 25, 2025.
For inquiries, please contact us at: Marketing@illuminera.com
Faye Tang, Co-General Manager of cbh Boutique, Illuminera
Carol Car, Co-General Manager of cbh Boutique, Illuminera
Kaya Zhang, Associate Director of cbh Boutique, Illuminera
Aaron Guo, Director of cbh Boutique, Illuminera
Liang Zhang, Director of Digital Marketing Solutions, JD Health
Geng Zhao, Head of Digital Marketing, Taimei Medical Technology
Jing Xiao, Vice President, InnogenPharma
Yuzhen Xu, Marketing Director, Vaccines Business Unit, MSD
Han Xiao, Head of Patient Management, InnoventBio
Kindy Kong, Head of Digital Marketing Solutions, Ghawar
Wenfei Fan, PhD Candidate in Strategic Marketing at a Top European Business School &Former Senio Expert of Bayer Marketing & AstraZeneca Excellence Team
