1. Nestlé’s huge success in new user conversion Tmall Super Brand Day is one of the most important promotional windows for FMCG brands. Nestlé considers increasing online penetration of coffee...
Roche Diagnostics is a market leader in the hospital diagnostic equipment market where after-sale service plays an important role in customers’ usage experience. The Roche Customer Care (Roche C...
The following are some of the long-standing issues that plague marketers: How to optimize different media channels simultaneously? How to devise a media plan based on consumer behavior? How to s...
China is now one of the fastest-growing regional market in the global chocolate market due to the public’s increasing affinity for foreign chocolate brand. Our client is a popular intern...
Traditionally when companies build marketing strategy most tend to approach the strategy in a piece-meal fashion: brand positioning, communication, channels, and etc. are all explored but largel...
Our client was a luxury auto maker that boasted supreme quality of European cars while retaining certain distinctive brand characteristics. However, around 2014, while competitors were expanding th...
