Zoom, a brand of candy from a multinational firm, enjoyed a reasonable popularity in urban China, but like many other FMCG brands, was struggling to find its feet on the web. As many brands did, it...
Company X has a long history playing in one of the main infectious disease areas and offers a portfolio of three products. At the time of engagement, two of the products were well-known but...
For pharmaceutical companies with significant stake in the Chinese oncology market, it’s a headache to answer their headquarters’ questions such as “How large is the Chinese oncology market i...
Although the importance of hearing consumer’s voice is known to all, difficulty occurs when marketers have to make quick decisions. Since April 2012, IlluminCloud has been working with one of the l...
Consumer psychology is complex. They sometimes say one thing and do another. In baby nutrition market, which is highly competitive, in order to stand out from competitors, brands have to establ...
The instant coffee market in China has been experiencing an annual growth rate of 23.3% largely thanks to the in-flood of new users. Apparently whoever more effective in recruiting the new users...
