Has China market entered into saturation stage？Is the definition of “saturation” real and effective? Marketing professionals are suspicious about these questions. WARC tries to verify how Chinese m...
Recently, Illuminera’s new product innovation case delivered for Yunnan Baiyao has won the Bronze Award in the 14th Tiger Roar Awards. The project, with fully support from clients, the project has...
What should pharmaceutical companies do to survive? Patient-centric model is the key to winning.Patients have more influence and control over treatment decisions, consumerization is consequently on th...
Recently, Illuminera, in conjunction with Tmall Beauty, Tmall Innovation Center (TMIC), , and WWD BEAUTYINC, released the High-tech Luxury Skincare Trend White Paper(hereinafter referred to as the W...
On August 19th, the results of 13th TIGER ROAR award officially released. Illuminera proudly won the "Big Data & AI Marketing Agency" Award again, and Ghawar, big data platform of ...
On April 25th, Illuminera officially announced its new launch of iHEALTH, dedicated to formulating patient-centric strategy consulting for healthcare brands, offering patient experience management ...
