On June 5, Illuminera announced the launch of a new boutique, cbh, to better serve clients in consumer and big health markets. Integrating offerings and capabilities of four original specialized boutiques (GROWTHX, THREE INNOVATION, STORiE, and algo), cbh is committed to leveraging data and innovation to drive disruptive growth for companies in these sectors.
Vast e-commerce data, fragmented social media behaviours, and sophisticated consumer mindsets……it is imperative for consumer goods providers to identify an anchor for sustainable growth in a rapidly evolving market. Brands in categories like food & beverage, and beauty & skincare particularly require robust data analytics capabilities, solid consumer insights, and continuous innovation to uncover new whitespace, drive product innovation, and ensure the effective strategy design and seamless execution throughout the entire route to market.
In the meantime, consumerization has become one of the key trends in the healthcare market: pharmaceutical companies are increasingly prioritizing patient needs and experiences while piloting e-commerce practices, and expanding into retail pharmacies as well as self-owned brand ecosystems. To better address the challenges of digital marketing and seek opportunities in the off-hospital market, brands around big health industry need to design precise strategies and faithful execution to carve out clear and confirmed pathways to success.
“Over 18 years of Illuminera’s development, we continue to evolve to address the market changes with astute insights and profound capabilities. The launch of the cbh boutique will help amplify cross-team synergies, and integrate specialized capabilities in product innovation, brand/growth strategy, big data empowerment, to empower clients to build more resilient brands in an era of uncertainty. Driven by consumer centricity and data empowerment, cbh will also serve as a crucial growth engine for Illuminera in consumer and big health sectors”, commented Paul Zhou, CEO of Illuminera.
Armed with craftsmanship and innovation, cbh will be deploying its capabilities in insight generation, multi-dimensional data analysis, industry focus and expertise, to provide offerings including but not limited to strategic insights, business planning, and marketing excellence.
