Roundtable Discussion:
From Patients to Consumers: How Can Companies Build a New Healthcare Ecosystem
Keynote Speeches:
Winning beyond Hospitals: Consumer-entric Business Models and Brand Strategy Transformation
Omnichannel Digital Marketing Evolution: From Integration to Intelligence to Reengineerthe Growth Efficiency
Balancing Scale & ROI: New Growth Frontiers in Healthcare Marketing
ROI-Driven Strategies: Closed-Loop Patient Education Efficacy Based on Healthcare Big Data
Why Should Rx (Innovative Drugs) Target Off-Hospital Markets?
Mobile-end Omnichannel Data Empowerment: Precise Targeting & Patient Education to Drive Online Growth
