Marketers often wonder at the size of the luxury goods market in China and the extraordinary ardor and passion with which the Chinese consumers have embraced this product category. While many facto...
To a rational consumer, there should be no difference between the attractiveness of a product which is priced at RMB 90 vs. one which shows the original price of RMB 100 but is discounted to RMB 90...
Across the globe, companies struggle to get their social media strategy right. The ones that succeed tend to go beyond the numbers game, where the aim is to collect as many forwards or followers as...
If one term shall be adopted to describe the drug market in the recent decade, it must be “drug homogenization”. New drugs that have once been eagerly awaited have gradually degraded to homogeniz...
It is commonly believed that the Chinese have a very high concern about beauty and place a lot of importance on appearance. The industry data does support this hypothesis with China being one ...
By Paul Zhou, Group CEO, Illuminera Marketing is a risky business. Every year the marketplace is littered with brands that fail miserably. Some fall from past grace, some go belly up ba...
